Fuel cells enter luxury market

Portrait Thierry Bolloré, © Jaguar Land Rover
© Jaguar Land Rover

Support for hydrogen came from unexpected quarters in 2021. British luxury vehicle manufacturer Jaguar reported last June that its Land Rover brand would be developing a prototype of a hydrogen-powered Defender. CEO Thierry Bolloré had previously announced plans to decarbonize all vehicle models by 2036 as part of his Reimagine strategy. However, the first all-electric version of an SUV is not due to launch until 2024 at the earliest. Nick Rogers, who heads up JLR’s product development, told vision mobility magazine: “It’s absolutely really, really important; we truly believe that hydrogen has a real place and opportunity, particularly in the bigger vehicles.”

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