Competition among trade show organizers in Germany is now ramping up in the energy storage as well as the electric transportation arena. More and more event providers want to establish hubs of emerging technologies and draw industry-wide interest to their locations. The most recent example of this type of effort is
I’ve been following the hydrogen and fuel cell industry for 20 years. In 1997, you couldn’t even call it a niche market. Back then, many engineers didn’t know the term “fuel cell” existed at all and hydrogen was just another element of the periodic table. Only a handful of companies were tinkering with metal hydride storage or phosphoric acid fuel cells. Within a few years, the technology became the latest development everyone in the automotive and heating industry was pinning their hopes on. But nothing came of the ambitious plans businesses were announcing. Even years later, the situation hadn’t changed.
Expectations exceeded – this best sums up the three days from March 15 to 17 in Düsseldorf, Germany. In its fifth year, the Energy Storage Europe (ESE) and the four events taking place at the same time were able to attract an even greater number of participants: around 50% more exhibitors and 60% more attendees from the industry compared to the previous year. The mood in the Congress Center Düsseldorf right next to the Rhine was cheerful – and rightly so.