Upscale Fuel Cell Market

© Lexus

The core market of Toyota’s luxury brand Lexus has been Asia; in Europe, it sold merely 70,000 cars last year. Despite the headwinds, Lexus is increasingly becoming a serious alternative for many buyers, even though – or maybe precisely because – 98 per cent of its vehicles are hybrids. Alain Uyttenhoven, head of Lexus Europe, said: “When customers come in to pick up their Lexus

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