The second quarter of this year was a very good one for Tesla, with 201,250 electric cars delivered – a record. On the other hand, more and more comments are appearing that the quality of the vehicles leaves much to be desired. In addition, the market share of this frontrunner in battery-electric mobility is falling massively. In Europe, it is only about 5 per cent in the last quarter (but 13 per cent in China), because companies like VW are gaining a lot of ground and other manufacturers are constantly launching new models. Tesla will certainly find answers, such as a low-cost variant, Model 2, which according to media reports could make its début in 2022.
Nowadays, Tesla [Nasdaq: TSLA] is largely making headlines not for of its financials but for the tweets of its charismatic chief executive, Elon Musk. His thoughts on cryptocurrencies such as bitcoin and doge coin, which, depending on the time of day, he says are a really good or a really bad deal, can dominate whole news cycles. Someone recently brought up the huge amounts of energy needed to mine them. As it turns out, the process uses non-renewable sources of energy, which could end up reflecting badly on the image of battery-electric cars as well. In response, Musk said he will rethink his position on bitcoin, which helped cause the cryptocurrency’s price to plunge from over USD 60,000 to USD 30,000. One might wonder what his behavior did to Tesla’s own USD 1.5 billion bitcoin investment.
An unexpectedly profitable three months propelled Tesla’s stock to over USD 850 before it plunged to USD 670 when the electric carmaker’s chief executive, Elon Musk, sent out a tweet complaining about the high price. Not much later, though, the stock rallied again, racing toward USD 1,000 after sister company SpaceX, which is also headed by Musk, announced it successfully sent one of its rockets into orbit.
Firstly, all Tesla shops should be closed, because it would be easier to sell the vehicles via the Internet, then some showrooms should remain, because firstly, Tesla would like to continue to be present in important locations (big cities) and secondly, Tesla would not be able to get out of long-term rental agreements without paying a penalty.
In late March, Dieter Zetsche’s words on electric transportation and the future of fuel cells caused quite a stir in the automotive industry. During the auto motor und sport conference on March 27 in Stuttgart, the head of Daimler was asked about what type of electric transportation his company would favor over the coming years. Instead of the short reply one would expect, he went on to give a long answer to the question and it seemed to have given rise to wildly different interpretations. (more…)
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