As the then market leader, Ballard Power (Nasdaq: BLDP) determined soon after taking up its fuel cell activities that there was no way it could compete in the transportation sector. The upfront investment that such a move required was just too great. A decision was made to outsource these activities to AFCC, a Daimler-Ford joint venture
In late March, Dieter Zetsche’s words on electric transportation and the future of fuel cells caused quite a stir in the automotive industry. During the auto motor und sport conference on March 27 in Stuttgart, the head of Daimler was asked about what type of electric transportation his company would favor over the coming years. Instead of the short reply one would expect, he went on to give a long answer to the question and it seemed to have given rise to wildly different interpretations.