NuCellSys rebranded

Mercedes-Benz Fuel Cell GmbH,
© Mercedes-Benz Fuel Cell GmbH

At the turn of the year, NuCellSys, a wholly owned subsidiary of automaker Daimler, became Mercedes-Benz Fuel Cell. Besides the name change, the company announced a shift in strategy. Its chief executive, Christian Mohrdieck, explained that “fuel cells are an integral part of engine development at Mercedes-Benz Fuel Cell. The new name sends a clear message about our focus and underlines how important fuel cell technology will be in the years to come. It also brings us closer to integrating the company into Daimler’s corporate structure.”