How I miss those face-to-face events. The hustle and bustle in the hallways, the in-person conversations, and, of course, the latest news coverage. And now? No networking, no rumors. All of this makes it quite difficult to gauge the mood in the industry, shifts in companies’ market positions and the outlook for the year ahead.
Early this year, Silke Frank, the longtime face of the f-cell trade show, left event organizer Peter Sauber Agentur Messen und Kongresse and went on to found Mission Hydrogen in nearby Winnenden on March 1. She had been with Peter Sauber Agentur since 2003 and worked her way up the ladder to become owner and founder Peter Sauber’s right-hand woman who oversaw day-to-day operations at the company. In that time, she had, for many years, a decisive influence on how the f-cell show held in Stuttgart was run.